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The primary growth engine in the indoor tanning industry consists of the
 niche areas of sunless and specialized UV. This is where we focus our 
business. Our current product line offers three automated sunless 
machines. Of the more than 25,000 businesses in the United States that 
offer tanning services, which generate more than $5 billion in sales 
annually, estimates show less than 15% offer automated sunless services 
(because the technology is still relatively new). This is why the 
automated sunless industry is the fastest growing segment of the indoor 
tanning business. In addition to our state-of-the-art sunless systems, 
we hold the pioneering patent on UV light emitting diode (LED) tanning 
devices, which are currently under development. For efficacy and 
efficiency reasons, UV LED tanning devices will ultimately entirely 
replace the standard UV bulb technology that has been in use for the 
past 15 years. This is truly cutting-edge technology.
Below is a quick comparison of Intelligent Tanning System against other Tanning & Skin Care franchises and business opportunities. For an in depth comparison of Intelligent Tanning System with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
| Franchise | Franchise Fee | Royalty | Advertising Fee | Development Costs | 
| Ageless Remedies | $45,000 | $314,300-$392,850 | ||
| Aruba Tanning | N/A | $150,000-And Up | ||
| Beach Bums | N/A | $150,000 | ||
| Boca Tanning | $35,000 | $510,000-$675,000 | ||
| Celsius Tannery | $20,000 | 1% | $265,000-$598,500 | |
| Copa Ca Tana | $9,900 | $92,900-$143,000 | ||
| Desert Sun Tanning Salons | $50,000 | 4-6% | $198,500-$427,500 | |
| Elizabeth Grady | $35,000 | 6% | $300,000 | |
| European Wax Centers | $45,000 | 6% | 3% | $359,660-$564,515 | 
| Executive Tans | $25,000 | $795/mo. | $125,000-$499,000 | |
| Fabutan | $7,500-$18,000 | $40,000-$45,000 | ||
| Face Foundrie | $32,500-$52,500 | $149,500-$278,800 | ||
| Face to Face | $39,000 | 5% | $237,000-$444,000 | |
| Heyday | N/A | $574,000-$755,500 | ||
| Hollywood Tans | $34,500 | 7% | $269,500 | |
| Image Sun Tanning Centers | $24,000 | 6% | $295,000-$395,000 | |
| iTAN | $30,000 | $326,000-$650,000 | ||
| L.A. Tan | N/A | $237,850-$594,400 | ||
| LA Sunset Tan | $40,000 | $247,900-$652,500 | ||
| Mirage Tanning Centers | $20,000 | $126,000-$286,000 | ||
| Palm Beach Tan | $30,000 | 4-6% | 5.5% | $624,438-$926,790 | 
| Palms Tanning Resort, The | $35,000 | 6% | 2% | $489,750-$517,000 | 
| Planet Beach | $39,950 | 6% | 2% | $196,875-$402,500 | 
| Rodan & Fields Dermatologists | N/A | $1-$25,000 | ||
| Skoah | $49,500 | $260,000-$412,700 | ||
| Sol'exotica Tanning Salon | $20,000 | 6% | N/A | $70,000-$150,000 | 
| South Beach Tanning | $25,000 | $161,340-$539,500 | ||
| Spray Tan of America | $20,000 | 8% | $31,000-$52,300 | |
| Sun Tan City | $30,000 | $452,289-$777,529 | ||
| Sunchain Tanning Centers | $20,000 | 4% | $111,960-$252,300 | |
| Tan Company, The | $25,000 | 6% | $386,700-$844,000 | |
| Tanco | N/A | $386,000-$844,000 | ||
| Tropi Tan | $25,000 | $191,500-$380,000 |