Valpak Cost Comparisons

About Valpak

Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally.

Valpak is the full-service marketing agency 35,000 businesses trust with their advertising. For more than 50 years, Valpak has supported local businesses with innovative marketing services and introduced millions of consumers to exciting local offers and opportunities. Our Blue Envelope of savings mails to more than 38 million demographically targeted households nationwide and our digital platforms host approximately 8.5 million daily unique visitors, 61% from mobile.

Valpak has been a subsidiary of Cox Enterprises Inc. since 1991. Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

Veteran Incentives  Franchise and training fees waived; territory fee waived for dormant territories.

Advertising & Marketing Franchise Opportunities

Below is a quick comparison of Valpak against other Advertising & Marketing franchises and business opportunities. For an in depth comparison of Valpak with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.

Franchise Franchise Fee Royalty Advertising Fee Development Costs
Ad-Visor $25,000-$49,000 $1,500 per mailing $50/month per operating service area $50,625-$117,300
Adventures in Advertising $30,000 6-8% $35,000
AIS Media N/A $14,995-$29,995
AllOver Media $7,500-$10,000 6% 1% $11,445-$58,750
American Town Mailer $20,000 0 $23,900-$37,200
Around Town Community Magazine $25,000 5% $37,600-$54,800
Athletic Programs Inc. $25,000 $25,000
Billboard Connection $17,000-$29,900 3.5% 0.5% $165,300-$402,800
Biz Card Xpress $39,000 7% $114,346-$197,475
Copy Cup $30,000 7% $311,300-$421,950
creativeworks N/A $50,000
Discovery Map International $25,000 10% to1% $35,950-$45,950
Dollars In$ide N/A $50,000-And Up
EasyChair Media $10,000-$20,000 0 $32,700-$36,700
Executive Business Maintenance $35,000 8% $59,000-$89,000
Eyeris TV $30,000 $75,000-$230,000
Firespring N/A $46,950-$179,500
Fun 4 US Kids $5,000 $10,250-$28,750
Healthy Times Newspaper $15,000 $500/ month $18,500-$29,100
Homes & Land Magazine $27,000 10.5% $45,500-$114,000
Impressions On The Go $17,500-$35,000 8% $10,499-$195,151
Intrigue Media $20,000-$115,000 Percentage of sales $26,100-$123,100
Invite Systems $25,500 $50,400-$83,700
Lead Innovations $38,000-$238,000 $74,815-$296,470
Marketingsage $39,995-$59,995 $44,500-$115,000
Mini Cities $15,000-$40,000 5% $27,000-$53,000
Money Mailer $49,900-$59,900 $75-$300/area 0.50c/mailed ad $65,210-$77,000
MyLoopCard $29,500 $100-500/mo. $31,000-$42,000
ONEXT Media N/A $15,000
Our Town America $47,500 5% up to 1% $63,300-$86,250
Pet Evolution $49,000 $424,500-$598,550
PinPoint Local $0-$7,500 $3,850-$15,850
POD Digital Promotions N/A $39,900-$100,000
Postcard Portables Canada Ltd. $22,000 5% 1% $100,000-$300,000
Profit-Tell Int'l. $24,000 0 $30,000-$40,300
Proforma $34,500 5-8% 0.25% -1% $44,030-$59,695
PRstore $29,500-$89,500 4.25% $127,000-$181,000
RSVP Publications $15,000 7% 1% $96,506-$269,366
Running Boards Marketing $50,000 $75,000-$255,000
School Communications Agency, The $30,000-$40,000 12% $39,700-$59,900
SelectAds Direct $10,000 0 0 $18,700-$29,750
Shock PR $10,000 5% $35,000
Solara360 $25,000 $175,000-And Up
SportsXpress $15,000 10% which includes a 2% towards training fund $15,000-And Up
Stork News of America $8,000-$13,000 $800-1.2K/yr. $11,530-$75,700
SuperCoups $17,000-$26,000 Varies $51,950-$89,500
Tidbits Media N/A $76 per week $8,500-$25,000
Town Money Saver N/A $5,700-$17,000
United Marketing Solutions $31,500 0 $39,615-$61,485
Veza Digital N/A $5,000
Vision-Adz $30,000 $200,000
Voucher Packs N/A $25,000
Welcomemat Services $47,000 6% 2% $60,960-$89,710
Xtreme Fuel Treatment N/A 14.95/mo. website 0 $49
Zinger Digital Signs $27,500 $71,700-$124,100