|
The Wine Loft's chic modern decor and relaxing ambiance promote memorable experiences that turn customers into life-long partners. The first Wine Loft opened in New Orleans in March of 2003. In an effort to share its success, Doyle International decided to allow others to enjoy ownership opportunities of the brand. In 2006, the first Wine Loft franchise opened with incredible success. By early 2012, we expect to have 15 franchises and 7 corporate-owned locations across the country. Our goal was to create a relaxing atmosphere where people could get together and enjoy a great food and wine experience. To that effect, we combined wine, spirits, beer and sophisticated cuisine with efficient, friendly service. This thoughtful combination would ideally facilitate positive and memorable social interactions between our guests, making them long to return. TARGET MARKET Our target market and most loyal demographic segment consists of females aged 25-50 years. The Wine Loft enjoys great synergy with upscale restaurants, spas, salons, and women’s retailers and boutiques; it is also a popular destination for private and corporate events. FLEXIBILITY Our concept has the flexibility to afford each site the ability to develop its own unique design footprint. DESIRABLE LOCATIONS The following features have proven to be our best achievers: * Historic building with "loft" architectural features, exposed brick, high ceilings, wooden posts/beams * Street level of residential, hotel and office properties * End cap or pad site locations of high-end strip centers * Centers with unique architectural features * Lifestyle centers * Traditional neighborhood developments SIZE * 2,500 to 4,000 square feet. * Must have minimum 18-foot ceilings (desired height for mezzanine). * Adjacent outdoor patio area(s) totaling no less than 1,000 square feet
Below is a quick comparison of The Wine Loft against other Bars & Pubs franchises and business opportunities. For an in depth comparison of The Wine Loft with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
Franchise | Franchise Fee | Royalty | Advertising Fee | Development Costs |
Arooga's Grille House & Sports Bar | $49,500 | 5% | 1% | $1,277,000-$3,629,250 |
Arrow Neighborhood Pub Group, The | $35,000 | 5% | $400,000 | |
Arrow Neighbourhood Pub | $25,000 | $350,000-$600,000 | ||
Bar Louie | $50,000 | 5% | 2% local, 1%Nat'l | $923,500-$3,707,333 |
Beef O'Brady's | $37,500 | 4% | 2.3% | $806,825-$1,288,350 |
Bennigan's Grill & Tavern | $35,000 | 4% | 1% | $1,027,075-$3,588,244 |
Bikinis Sports Bar & Grill | $55,000 | 6% down to 4% | up to 4% | $435,000-$1,250,000 |
Bombers Burrito Bar | $30,000 | 4% | 2% | $500,000-$800,000 |
Casey's Grill & Bar | $62,000 | $1,300,000-$1,600,000 | ||
Crabby Joes | $35,000 | 5% | 2% | $700,000-$850,000 |
D'Arcy McGee's | $40,000 | 5% | $517,000-$1,872,500 | |
Famous Sam's | $30,000 | 5% | $586,000-$1,200,000 | |
Fionn MacCool's | $40,000 | 5% | 2%local + 2%Nat'l | $1,300,000-$1,600,000 |
Firkin Group of Pubs, The | $30,000 | 5% | $297,900-$1,000,000 | |
Fox and Fiddle | $40,000 | $300,000-$650,000 | ||
Game Time Sport Grill | N/A | 0 | 0 | $10,000-$50,000 |
Garfield's Restaurant & Pub | $30,000 | 4% | $1,200,000-$1,960,000 | |
Greene Turtle Sports Bar & Grille, The | $45,000 | 4% | 1.5% | $1,455,000-$2,702,500 |
Growler Guys, The | $30,000 | 6% | 2% | $204,900-$441,500 |
Growler USA | $35,000 | 6% | 3% | $396,363-$591,310 |
King's BierHaus | $50,000 | 6% | 2% + 1% local | $1,185,500-$1,659,000 |
Lion and Rose Pub | N/A | $295,500-$1,187,000 | ||
Mr Brews Taphouse | $35,000 | $346,500-$684,500 | ||
Mugs N' Jugs | $35,000 | 4% | $635,000-$935,000 | |
National Sports Grill | N/A | $1,500,000-$3,500,000 | ||
Po'Boys Creole Cafe | $25,000 | $500/week | $500,000-$2,000,000 | |
Rock & Brews | $50,000 | 4 -5% | 1% | $1,478,000-$4,216,000 |
Rock Bottom Restaurant and Brewery | N/A | $1,500,000-$2,500,000 | ||
Rockwell's Bar & Grill | $50,000 | $850,000 | ||
Sculpture Hospitality | $37,400-$62,400 | $15/audit | $6/audit | $40,900-$69,600 |
Shoeless Joe's | $45,000 | 5%-6% | 2% | $750,000-$1,000,000 |
Shula's Bar & Grill | $150,000-$175,000 | 12% | Not less than $30,000 | $1,126,600-$3,037,500 |
Tilted Kilt | $75,000 | 6% | $887,000-$2,868,000 | |
Twin Peaks | $50,000 | 5% | 3% | $1,309,800-$2,365,900 |
Vapiano | $45,000 | $1,178,850-$2,012,000 | ||
West Side Charlie's | $20,000 | $150,000-$300,000 | ||
Wet Willie's | $35,000 | 1.5%Local+2%Nat'l | 2% local+ 1.5%Nat'l | $716,500-$1,608,000 |
Wild Bill's Sports Saloon | $25,000-$39,000 | $712,250-$1,419,500 | ||
Winger's Grill & Bar | $35,000 | 4% | $150,000-$550,000 |