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Updated RecentlyMrs. Fields Cost Comparisons
About Mrs. Fields
Mrs. Fields Cookies started in 1977 and has been in the Famous Brands portfolio since 2000. Today the company has over
300 locations in over 20 countries. Mrs. Fields has been a pioneer in cookies and based goods.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 800 franchised and licensed locations throughout the United States and in 25 foreign countries. In addition, it operates an internet and catalog gifting business, and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base.
The total investment necessary to begin operation of a retail store
ranges from $251,995 to $410,500.
This includes $35,000 that must be paid to the franchisor or their affiliate.
The total investment necessary to begin operation of a retail kiosk
ranges from $166,806 t0 $233,640.
This includes $35,000 that must be paid to the franchisor or their affiliate.
Baked Goods Franchise Opportunities
Below is a quick comparison of Mrs. Fields against other Baked Goods franchises and business opportunities. For an in depth comparison of Mrs. Fields with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
| Franchise | Franchise Fee | Royalty | Advertising Fee | Development Costs |
| A Grande Finale | $35,000-$60,000 | 5%-6% | 2% local 1% corp. | $125,938-$237,750 |
| Arizona Bread Company | $25,000 | 5% | $149,000-$341,500 | |
| Atlanta Bread Company | $40,000 | 5% | $629,700-$806,300 | |
| Auntie Anne's Hand-Rolled Soft Pretzels | $30,000 | 7% | 1% | $98,350-$445,000 |
| Bagel Bagel | $20,000-$25,000 | 5% | 2% | $170,000-$425,000 |
| bagel BAR, The | $32,000 | 5% | 2% | $240,000-$320,000 |
| Baldinos Giant Jersey Subs | $10,000 | 4.5% | 0.5% | $100,000-$200,000 |
| bb's Coffee and Muffins | $26,000 | 7% | $145,000-$280,000 | |
| Beard Papa's Sweets Cafe | $47,500-$57,500 | 5% | $159,000-$475,000 | |
| BeaverTails | $30,000 | 5% | 3% | $15,000-$500,000 |
| Ben's Soft Pretzels | $30,000 | 6% | 1.5% | $107,200-$339,500 |
| Between Rounds Bakery Sandwich Cafe | $22,500-$25,000 | 5% -7% | up to 2% | $313,000-$416,000 |
| Big Apple Bagels | $25,000 | 5% | 3% | $298,000-$405,000 |
| Big Dad's Pies | N/A | $220,000-$250,000 | ||
| Blue Chip Cookies Drive | N/A | $11,000-$15,000 | ||
| Bountiful Bread | $37,500 | $750,000-$1,200,000 | ||
| Bread Basket | $20,000 | $172,400-$294,450 | ||
| Bread Poets Baking Company | $24,000 | 4% | $166,000-$259,000 | |
| Breadsmith | $30,000 | 7% - 5% | $380,250-$454,750 | |
| Bru-Go's Take-N-Bake Pizza Company | $19,500 | 4-5% | $76,200-$137,950 | |
| Bruegger's | $30,000 | 5% | $389,600-$591,600 | |
| Cheesecake Shop, The | N/A | 9% | 2% | $150,000-$700,000 |
| Chock full o' Nuts | $3,000-$20,000 | 5% | $272,500-$425,900 | |
| CHURROMANIA | $30,000 | 8% | $135,000-$335,000 | |
| Cindy's Cinnamon Rolls | $25,000 | 5% | $69,000-$130,500 | |
| Cinnabon | $30,000 | 6% | 1.5% | $23,100-$430,900 |
| Cinnaholic | $35,000 | 5% | 2% | $178,000-$308,500 |
| Cinnamon City | $25,000 | 6% | $79,900-$119,900 | |
| Cinnzeo | $15,000 | 7% | $214,000-$621,000 | |
| COBS Bread | $25,000 | 7% | 3% | $400,000-$750,000 |
| Coffee Time Donuts | $25,000 | 5% | $210,000-$395,000 | |
| Cookie Advantage | $25,000 | 5%--3% | $75,000-$100,000 | |
| Cookie Factory Bakery | $15,000 | 5% | $98,000-$237,500 | |
| Cookie Man | N/A | 0 | $250,000 | |
| Cookies By Design/Cookie Bouquet | $25,000 | 6% | $90,000-$180,000 | |
| Corner Bakery Cafe | $25,000 | 5% | $854,000-$2,375,000 | |
| Croissant Plus | $30,000-$40,000 | $175,000-$500,000 | ||
| Crumb & Get It Cookie Co. | $30,000 | 6% | 2% | $128,700-$178,500 |
| Cupcakes | $50,000 | $267,500-$381,000 | ||
| Dixie Cream | $25,000 | 6% | $196,000-$413,000 | |
| Don Pan Bakeries | $35,000-$58,750 | 6% | 2% | $150,000-$800,000 |
| Donut Baker, The | $20,000 | 6% | 2%local +2%Nat'l | $68,000-$150,000 |
| Donut King | $55,000 | 7% | 3% | $295,000-$340,000 |
| Dreamy Donuts | $60,000 | 7% | 3% | $300,000-$400,000 |
| Duck Donuts | $30,000 | 5% | 2% | $348,350-$568,000 |
| Dunkin' | $40,000-$90,000 | 5.9% | 5% | $199,700-$1,688,200 |
| Erik's DeliCafe | $35,000 | 5% | $303,500-$521,600 | |
| Factory Donuts | $20,000 | 5% | 2.5% | $213,300-$341,300 |
| Fractured Prune, The | $27,500 | 5% | 1% | $143,950-$270,450 |
| Frullati Cafe & Bakery | $30,000 | 6% | $145,900-$446,000 | |
| GFG Bakery-Cafe | $25,000 | $187,100-$1,311,000 | ||
| Gigi's Cupcakes | $35,000 | 5% | 2.5% | $226,700-$425,500 |
| Grand Traverse | $25,000 | 5% | $400,000-$500,000 | |
| Great American Bagel | $20,000 | 4% | 2% | $230,000-$300,000 |
| Great American Cookie Company | $15,000-$35,000 | 6% | 1.5% | $177,700-$476,135 |
| Great Canadian Bagel | $20,000 | $85,000-$350,000 | ||
| Great Harvest | $35,000 | 5% | 2.5% | $69,613-$704,873 |
| Honey Dew Donuts | $35,000 | $125,000-$400,000 | ||
| House of Bread | $35,000 | 6% | $157,000-$347,000 | |
| Hurts Donut Company | $35,000 | 7% | 2% | $553,000-$1,076,000 |
| Insomnia Cookies | $25,000 | 6% | $65,600-$111,400 | |
| Jo to Go | $25,000 | 7% | $82,500-$786,000 | |
| Joey Bag a Donuts | $30,000 | 5% | 1% | $207,700-$587,800 |
| Just Fresh | $25,000 | 5% | $475,000-$650,000 | |
| Kettleman's Bagel | $25,000 | 6% | $300,000-$450,000 | |
| Krispy Kreme | $12,500-$25,000 | 4.5% | 1.5% | $200,500-$4,115,000 |
| LaMar's Donuts | $28,500 | 5% | $288,500-$366,500 | |
| Le Macaron French Pastries | $45,000 | 6% | 0.5% | $131,500-$361,500 |
| Lee's Sandwiches | $35,000-$75,000 | 6.9% | 2%local +2%Nat'l | $235,830-$1,830,000 |
| Lox of Bagels | $19,000 | $135,000-$165,000 | ||
| Michel's Baguette | $40,000 | $350,000-$800,000 | ||
| Mister Donut | $34,500-$41,400 | 5% | 3% | $480,000-$620,000 |
| Mrs. Powell's Bakery Eatery | $25,000 | 5% | 3% | $125,000-$160,000 |
| Muffin Break | N/A | $195,000-$245,000 | ||
| Muffins Plus | $30,000-$40,000 | $175,000-$500,000 | ||
| My Favorite Muffin | $25,000 | 5% | 3% | $104,500-$405,000 |
| Nestle Toll House Cafe by Chip | $30,000 | 6% | 1.5% | $43,900-$499,100 |
| Nothing Bundt Cakes | $35,000 | 5% | 4% | $431,587-$600,387 |
| NYC Bagel & Sandwich Shop | $29,500 | 5% | $300 - $600 | $119,000-$208,000 |
| Original Cupcakes | $50,000 | $267,500-$381,000 | ||
| Panera Bread/Saint Louis Bread Company | $35,000 | 5% | $1,010,985-$2,252,846 | |
| Paradise Bakery & Cafe | $40,000 | 5% | $480,000-$1,205,000 | |
| Paris Baguette | $50,000 | 3% - 5% | 1% | $719,271-$1,401,546 |
| Peace, Love & Little Donuts | $40,000 | 6% | 1% | $121,200-$235,100 |
| Quack Daddy Donuts | $50,000 | $236,200-$333,000 | ||
| Ricky's Candy, Cones & Chaos | $30,000 | 5% | $378,500-$563,800 | |
| Rise'n Roll | $95,000 | 3% | 1% | $485,500-$1,597,000 |
| Robins Donuts | $25,000 | $325,000 | ||
| Saint Cinnamon | $25,000 | 6% | $144,100-$264,700 | |
| San Francisco Bread Company | $35,000 | 5% | $370,000-$450,000 | |
| Shipley Do-Nuts | $35,000-$50,000 | 5% | $410,000-$771,500 | |
| Smallcakes A Cupcakery | $30,000 | 3% | $70,000-$120,000 | |
| Southern Maid Donuts | $5,000 | $64,000-$227,000 | ||
| Sprinkles Cupcakes | N/A | $576,000-$1,075,000 | ||
| Subs Plus | $12,000 | $140,000-$170,000 | ||
| T.J. Cinnamons | $5,000 | Varies | $22,100-$39,200 | |
| Treats | $25,000 | 7% | 1% | $121,000-$260,000 |
| UCBC Bagels | $29,900 | 5% | 2% | $182,900-$433,900 |
| Waffle Cabin | $17,500 | 5% of Gross Sales | $117,700-$301,100 | |
| We're Rolling Pretzel Company | $15,000 | 5% | 2% | $91,000-$223,000 |
| Wetzel's Pretzels | $35,000 | 7% | 1% | $126,600-$405,850 |
| WOOPS! | $15,000-$25,000 | 4% | $58,875-$390,675 | |
| Yummy Cupcakes | $35,000 | 5% | 1% | $185,679-$325,665 |