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Updated RecentlyThe Counter Cost Comparisons
About The Counter
Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.
We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
The total investment necessary to begin operation of The Counter
franchise ranges from $724,133 to $1,939,750 for a traditional
restaurant franchise and between $711,133 to $1,924,750 for a
non-traditional restaurant. This includes $38,000 to $47,500 for a
traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee
Hamburgers/Hot Dogs Franchise Opportunities
Below is a quick comparison of The Counter against other Hamburgers/Hot Dogs franchises and business opportunities. For an in depth comparison of The Counter with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
| Franchise | Franchise Fee | Royalty | Advertising Fee | Development Costs |
| A & W Restaurants | $15,000-$30,000 | 5% | 5% | $269,000-$1,213,000 |
| All American Hot Dog Carts | N/A | $1,700-$5,999 | ||
| America's Dog & Burger | $30,000 | $298,800-$694,050 | ||
| Back Yard Burgers | $35,000 | 5% | 3% | $465,000-$1,680,000 |
| Bareburger | N/A | $987,000-And Up | ||
| Burger Hut | N/A | 4.5% | $376,092-And Up | |
| Burger Joint, The | $40,000 | 5.5% | 1%Nat'l + 1%Local | $195,800-$589,800 |
| Burger King | $50,000 | 4.5% | 4% | $333,100-$3,398,600 |
| BurgerFi | $37,500 | 5.5% | 1.5% | $613,600-$987,250 |
| BurgerFuel | $35,000 | 6% of net | 4% of net | $510,500-$864,500 |
| Burgerim | N/A | $150,000-$400,000 | ||
| Carl's Jr | $25,000-$35,000 | 4% | 6% | $1,603,000-$2,168,000 |
| Carla's Sandwiches & Burgers | $8,500 | $850/mo. | $125/mo. | $81,000-$2,400,000 |
| Carts of America | N/A | $3,299-$6,999 | ||
| Char-Hut | $30,000 | $250,000-$500,000 | ||
| Checkers Drive-In | $30,000 | 4% | 4.5% | $259,000-$1,431,000 |
| Cheeburger Cheeburger | $24,500-$35,000 | 4.5% | $322,500-$603,000 | |
| Cheese Curds Gourmet Burgers + Poutinerie | $35,000 | 5% | 1% Nat'l + 1% local | $475,000-$650,000 |
| Coney Beach | $25,000 | 6% | $279,000-$493,000 | |
| Coneys Frozen Custard | $19,500 | 6% | 4% | $129,250-$194,500 |
| Culver | $55,000 | 4% | 2.5% | $2,349,000-$5,356,000 |
| Dairy Queen | $45,000 | 4% | 5-6% | $1,151,135-$1,936,655 |
| Dog Haus | $35,000 | 6% | 2% | $378,000-$949,100 |
| Dogfather, The | $25,000-$35,000 | 6.5% | $179,300-$263,000 | |
| Dogout, The | $25,000 | $204,000-$474,000 | ||
| Dream Maker Hot Dog Carts | N/A | $2,899-$15,999 | ||
| Drifter's Hamburgers | $25,000 | 5% | 2% local | $113,500-$501,000 |
| Elevation Burger | N/A | $338,500-$599,500 | ||
| Farmer Boys | $45,000 | 5% | 3% | $1,042,500-$2,486,500 |
| Fat Patty's | $40,000 | $627,533-$1,048,500 | ||
| Fatburger | $50,000 | 6% | 2% | $498,100-$850,600 |
| Five Guys Burgers & Fries | $50,000-$125,000 | 6% | 2% | $306,200-$716,250 |
| Flamer's Grill | $30,000 | 5% | 2% | $171,500-$345,500 |
| Foster's Grille | $35,000 | 5% | $291,700-$538,100 | |
| Frankie's | N/A | $200,000-And Up | ||
| Freakin' Unbelievable Burgers | $40,000 | 4% | 1% | $307,850-$696,000 |
| Fuddruckers | $35,000 | 5% | .25% | $495,000-$1,565,000 |
| Fulton Market Burger Company | $15,000 | 4% | 2% | $275,000-$405,000 |
| Gino's Burgers & Chicken | N/A | $500,000-$700,000 | ||
| Glory Days Grill | $50,000 | 3% | 1% | $1,696,500-$2,526,500 |
| Good Times Burgers | N/A | 4% | up to 5.5% | $750,000-And Up |
| Grill'd Burger | N/A | 8% | 2% | $555,590-$885,700 |
| Ground Pat'i Grille & Bar, The | $22,000-$35,000 | 4% | $359,800-$1,600,000 | |
| Habit Burger | $35,000 | $1,231,000-$1,654,000 | ||
| Hamburger Mary's | $50,000 | 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) | $417,150-$955,500 | |
| Hardee's | $25,000-$35,000 | 4% | 5.5% | $1,454,000-$2,046,000 |
| Hero Certified Burgers | $25,000 | $60,000-$80,000 | ||
| Hot Dog On A Stick | $15,000-$25,000 | 6% | 2% | $338,200-$556,000 |
| Hot Fries | $30,000 | $166,997-$374,900 | ||
| Hwy 55 Burgers, Shakes & Fries | $25,000 | 5% | 1% | $153,925-$249,925 |
| Jack in the Box | $50,000 | 5% | 5% | $1,651,500-$2,638,600 |
| Jake's Over the Top | $29,000-$40,000 | 5% | 3% | $150,000-$350,000 |
| Jerry's Curb Service | $40,000 | 4% | $959,000-$1,600,000 | |
| JL Beers | $40,000 | 4% | $857,200-$2,222,500 | |
| Johnnie's Dog House | $25,000 | 6% | $82,600-$355,750 | |
| Johnny Rockets | $49,000 | 5% | $581,000-$877,000 | |
| Juicy Burgers | N/A | $50,414-$150,265 | ||
| Krystal Restaurants | $32,500 | 4.5% | $900,000-$1,300,000 | |
| Lick's | $45,000 | $495,000-$595,000 | ||
| Locos Grill & Pub | $35,000 | 4% | $575,400-$1,960,000 | |
| McDonald's | $45,000 | 4% | 4%+ | $1,314,500-$2,306,500 |
| Meaty Burger & Hotdogs | $1,350 | 0 | 0 | $1,500 |
| Mooyah | $40,000 | 6% | 3% | $403,750-$639,100 |
| Mr. Goodburger's | $25,000 | 6-8% | $155,000-$210,000 | |
| Nathan's Famous | $30,000 | 5.5% | 2% | $43,000-$1,071,360 |
| O'Burger | $30,000-$40,000 | $175,000-$500,000 | ||
| Original Hot Dog Factory, The | $20,000 | 5.5% | 1% | $97,500-$517,887 |
| Philly Dawgz | $30,000 | 3.5% | 3% local +1% Nat'l | $77,000-$135,000 |
| Rally's Hamburgers | $30,000 | 4% | 4.5% | $254,000-$1,431,000 |
| Red Robin Gourmet Burgers | $35,000 | 4% | $1,865,000-$4,115,000 | |
| Runza Restaurants | $30,000 | 5% | 1%+up to 4% locally | $1,250,000-$2,720,000 |
| Smashburger | $40,000 | 5 - 6% | 2% | $743,130-$1,404,535 |
| Sonic Drive In | $45,000 | 2.45-5% | 3% | $1,242,000-$3,523,300 |
| Steak n Shake | $25,000-$40,000 | 5.5% | $672,000-$1,835,000 | |
| Steaks To Go | $24,500 | $250/wk. or 3% | $110,000-$150,000 | |
| Wahlburgers | $40,000 | 6% | $1,680,000-$2,885,000 | |
| Wayback Burgers | $35,000 | 5% | 2% | $209,000,524,500 |
| Wendy's | $40,000 | 4% | 3.5%Nat'l +0.5% Local | $318,850-$3,689,350 |
| Whataburger | N/A | $1,200,000 | ||
| Wienerschnitzel | $10,000-$32,000 | 5% | 1% | $303,600-$1,443,000 |
| Willy Dog | N/A | $599-$8,999 | ||
| Windmill | $27,500 | 5% | 4% | $127,500-$322,500 |
| Woody's Chicago Style | N/A | 6% | $58,600-$394,000 | |
| WORKS Gourmet Burger Bistro, The | $45,000 | 6% | 2%-2.5% | $650,000-$850,000 |