The Counter Cost Comparisons

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




Hamburgers/Hot Dogs Franchise Opportunities

Below is a quick comparison of The Counter against other Hamburgers/Hot Dogs franchises and business opportunities. For an in depth comparison of The Counter with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.

Franchise Franchise Fee Royalty Advertising Fee Development Costs
A & W Restaurants $15,000-$30,000 5% 5% $269,000-$1,213,000
All American Hot Dog Carts N/A $1,700-$5,999
America's Dog & Burger $30,000 $298,800-$694,050
Back Yard Burgers $35,000 5% 3% $465,000-$1,680,000
Bareburger N/A $987,000-And Up
Burger Hut N/A 4.5% $376,092-And Up
Burger Joint, The $40,000 5.5% 1%Nat'l + 1%Local $195,800-$589,800
Burger King $50,000 4.5% 4% $333,100-$3,398,600
BurgerFi $37,500 5.5% 1.5% $613,600-$987,250
BurgerFuel $35,000 6% of net 4% of net $510,500-$864,500
Burgerim N/A $150,000-$400,000
Carl's Jr $25,000-$35,000 4% 6% $1,603,000-$2,168,000
Carla's Sandwiches & Burgers $8,500 $850/mo. $125/mo. $81,000-$2,400,000
Carts of America N/A $3,299-$6,999
Char-Hut $30,000 $250,000-$500,000
Checkers Drive-In $30,000 4% 4.5% $259,000-$1,431,000
Cheeburger Cheeburger $24,500-$35,000 4.5% $322,500-$603,000
Cheese Curds Gourmet Burgers + Poutinerie $35,000 5% 1% Nat'l + 1% local $475,000-$650,000
Coney Beach $25,000 6% $279,000-$493,000
Coneys Frozen Custard $19,500 6% 4% $129,250-$194,500
Culver $55,000 4% 2.5% $2,349,000-$5,356,000
Dairy Queen $45,000 4% 5-6% $1,151,135-$1,936,655
Dog Haus $35,000 6% 2% $378,000-$949,100
Dogfather, The $25,000-$35,000 6.5% $179,300-$263,000
Dogout, The $25,000 $204,000-$474,000
Dream Maker Hot Dog Carts N/A $2,899-$15,999
Drifter's Hamburgers $25,000 5% 2% local $113,500-$501,000
Elevation Burger N/A $338,500-$599,500
Farmer Boys $45,000 5% 3% $1,042,500-$2,486,500
Fat Patty's $40,000 $627,533-$1,048,500
Fatburger $50,000 6% 2% $498,100-$850,600
Five Guys Burgers & Fries $50,000-$125,000 6% 2% $306,200-$716,250
Flamer's Grill $30,000 5% 2% $171,500-$345,500
Foster's Grille $35,000 5% $291,700-$538,100
Frankie's N/A $200,000-And Up
Freakin' Unbelievable Burgers $40,000 4% 1% $307,850-$696,000
Fuddruckers $35,000 5% .25% $495,000-$1,565,000
Fulton Market Burger Company $15,000 4% 2% $275,000-$405,000
Gino's Burgers & Chicken N/A $500,000-$700,000
Glory Days Grill $50,000 3% 1% $1,696,500-$2,526,500
Good Times Burgers N/A 4% up to 5.5% $750,000-And Up
Grill'd Burger N/A 8% 2% $555,590-$885,700
Ground Pat'i Grille & Bar, The $22,000-$35,000 4% $359,800-$1,600,000
Habit Burger $35,000 $1,231,000-$1,654,000
Hamburger Mary's $50,000 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) $417,150-$955,500
Hardee's $25,000-$35,000 4% 5.5% $1,454,000-$2,046,000
Hero Certified Burgers $25,000 $60,000-$80,000
Hot Dog On A Stick $15,000-$25,000 6% 2% $338,200-$556,000
Hot Fries $30,000 $166,997-$374,900
Hwy 55 Burgers, Shakes & Fries $25,000 5% 1% $153,925-$249,925
Jack in the Box $50,000 5% 5% $1,651,500-$2,638,600
Jake's Over the Top $29,000-$40,000 5% 3% $150,000-$350,000
Jerry's Curb Service $40,000 4% $959,000-$1,600,000
JL Beers $40,000 4% $857,200-$2,222,500
Johnnie's Dog House $25,000 6% $82,600-$355,750
Johnny Rockets $49,000 5% $581,000-$877,000
Juicy Burgers N/A $50,414-$150,265
Krystal Restaurants $32,500 4.5% $900,000-$1,300,000
Lick's $45,000 $495,000-$595,000
Locos Grill & Pub $35,000 4% $575,400-$1,960,000
McDonald's $45,000 4% 4%+ $1,314,500-$2,306,500
Meaty Burger & Hotdogs $1,350 0 0 $1,500
Mooyah $40,000 6% 3% $403,750-$639,100
Mr. Goodburger's $25,000 6-8% $155,000-$210,000
Nathan's Famous $30,000 5.5% 2% $43,000-$1,071,360
O'Burger $30,000-$40,000 $175,000-$500,000
Original Hot Dog Factory, The $20,000 5.5% 1% $97,500-$517,887
Philly Dawgz $30,000 3.5% 3% local +1% Nat'l $77,000-$135,000
Rally's Hamburgers $30,000 4% 4.5% $254,000-$1,431,000
Red Robin Gourmet Burgers $35,000 4% $1,865,000-$4,115,000
Runza Restaurants $30,000 5% 1%+up to 4% locally $1,250,000-$2,720,000
Smashburger $40,000 5 - 6% 2% $743,130-$1,404,535
Sonic Drive In $45,000 2.45-5% 3% $1,242,000-$3,523,300
Steak n Shake $25,000-$40,000 5.5% $672,000-$1,835,000
Steaks To Go $24,500 $250/wk. or 3% $110,000-$150,000
Wahlburgers $40,000 6% $1,680,000-$2,885,000
Wayback Burgers $35,000 5% 2% $209,000,524,500
Wendy's $40,000 4% 3.5%Nat'l +0.5% Local $318,850-$3,689,350
Whataburger N/A $1,200,000
Wienerschnitzel $10,000-$32,000 5% 1% $303,600-$1,443,000
Willy Dog N/A $599-$8,999
Windmill $27,500 5% 4% $127,500-$322,500
Woody's Chicago Style N/A 6% $58,600-$394,000
WORKS Gourmet Burger Bistro, The $45,000 6% 2%-2.5% $650,000-$850,000